Purity
The brand line “A Tradition of Purity” and the supplied storefront’s natural-product messaging put purity at the centre of the identity.
About Bahu Kashmiri Masala
A Kashmiri spice identity built around purity, aroma and everyday usefulness.
Based in Thanna Mandi, District Rajouri, the Bahu range brings together pure spice powders and recipe-specific blended masalas under one distinctive brand.
Our identity
From pantry staples to signature masalas.
The supplied product range shows a clear two-part promise: everyday spice essentials such as turmeric, coriander, cumin and chilli, plus blended masalas created for specific recipes including chicken, mutton and dum biryani.
The new Kashmiri Chicken Masala pack reinforces the brand’s Kashmiri character through a rich maroon palette, regional flavour positioning and a recipe-led format.
What the brand stands for
Three ideas repeated across the supplied packaging.
Authentic Taste
The Kashmiri Chicken Masala packaging explicitly positions the blend as rich, aromatic and authentic.
Kitchen Versatility
The range stretches from foundational spice powders to dish-specific masalas for veg, meat, chicken, biryani and snacks.
Our base
Thanna Mandi, Rajouri
Thanna Mandi W.No 09, Thanna Mandi, District Rajouri, Jammu and Kashmir - 185212, India.
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